World’s Most Attractive Employers 2013 – Who is “In” in Asia?

credit to William Chin

The people at Universum just published their 2013 World’s Most Attractive Employers ranking.  How do companies fare in Asia when it comes to employer of choice and employer branding?  How are students selecting their choice of employers to work for?

Sony, Toyota and Lenovo were the only three Asian companies that made the Global Rankings.

• Sony managed to maintain its 9^th position among Engineering students while falling three spots to 18^th among Business students.
• Its Japanese counterpart Toyota kept its 45^th position among the Business cohort despite taking a slight dip of three positions to 21^st among Engineering students.
• Lenovo, the only Chinese company in the list, improved seven positions to reach 37^th among the Engineering cohort.

Ranking Methodology

The global rankings were based on the responses of over 200,000 students from top universities in 12 countries, including Australia, China, India and Japan, who participated in Universum’s annual student survey earlier this year. Through the survey, they indicated the organisations they deemed IDEAL to work for and why, as well as their career preferences upon graduation.

• Respondents acknowledge the companies they would “consider working for”
• Then select their five “ideal employers”
• The rankings, dubbed the Universum Top 100, measure the employer appeal of companies in the recruitment market.

Asia Pacific Ranking

• Countries covered in 2013: Australia, China, Hong Kong, India, Japan and Singapore
• Total number of students surveyed in 2013: 62,697 (26,246 Business, 36,451 Engineering/IT)

Here are the Top 25 Ranking in APAC